"Tool" to "Fashion"
Maruwa Co., Ltd. is a furoshiki specialty store that was established in Kyoto in 1949. After many years of success as a manufacturer of furoshiki, Maruwa gave birth to a new brand of furoshiki: "Kotonowa."
Furoshiki came about as a tool for wrapping and transporting various items, as well as to convey one's feelings to others. Nowadays, furoshiki is used for various other purposes including fashion wear as they can be worn as scarves, aprons, and shawls. The designs of Kotonowa Furoshiki are done by two Finnish designers. A new sensation of furoshiki arises from such a collaboration.
A Fusion of Japan and Scandinavia
The vividness and beautifulness of the usage of color in each design of Kotonowa furoshiki holds a pleasant surprise to the eyes of the beholder. With one of the Finnish designers, Heini Riitahuhta, you can see the feminine, delicate dots and lines she employs, and the plant and animal inspiration that has gone into many of her works. Whereas the designs of Juho Viitasalo, the other of the two designers from Finland, are delicate and refined, and are based on Scandinavian traditional crafts. As the designs of both designers match in beautiful harmony with the land and climate of Japan, their work with Kotonowa Furoshiki can be considered as an exquisite fusion of Scandinavian and Japanese cultures.