A Touch of Luxury
When it comes to ORIM's towels, you only really "get it" once you've touched them. Its high quality, luxurious texture is overwhelmingly superior to towels from other companies. ORIM's upper tier brand "MAYU" especially boasts the finest quality feel and volume. ORIM is designated an official brand for Imabari towels. Imabari towels, produced in Imabari city in Ehime prefecture, famous as the nation's largest manufacturer for towels, has been lauded as being "the towel that doesn't need a first wash to show excellent water absorbency" and "the towel that doesn't need any softener when washing". Only products that have met unique quality standards are certified; towel pieces are floated on water, and tested to see whether they sink within 5 seconds, both unwashed and after three washes. ORIM has inherited the traditional quality of Imabari towels, proven over 120 years.
The Pursuit of Technology
Each and every step of the process for producing towels at ORIM involves a vast number of elaborate calculations and skill. Above all, we are always trying out new technologies to maintain the feeling of comfort that one seeks in towels, and a soft texture that lasts. We've developed the highest standards of processing techniques to create a previously unachievable feeling of volume, to support the hygiene and continued comfort that is sought for in towels and bathroom goods.